proxy

Banner Advertising: How To Make It Work

When it comes to banner advertising, the same rules don't apply to everyone. If you want to make your advertising work, it's more than just having an attractive banner. For example, are you trying to develop awareness of your brand, attract prospective customers to your site, or actually make sales? Is banner advertising for you? Ask yourselves these questions before making any rash decisions.

But whatever you are trying to achieve with banner advertising, there are few key rules to getting it right.

Don't lose sight of your objectives

If building awareness is your objective for banner advertising, then make sure that the series of campaigns you develop will follow this trend. Eventually, building awareness and brand will result in traffic to your site and perhaps even produce some sales, but don't get the messages mixed up.

Look before you leap when it comes to planning real estate

Because banner advertising isn't simply about having eye-catching designs, where you place your advertisements is crucial. Before you design your banners, evaluate the web sites you will be placing them on. Is there too much information on the page? Will your banner clash with the site's own banners? Is the content competing with the content of your banner? Avoiding issues like these will set you on the path to success.

Tailor your banner advertising to your target audience

With the Internet, remember that the experience your audience has will vary. Therefore, design your banner to work with different browsers as well as with different connections like dial-up and broadband. Also, make sure you've researched your audience, so, for example, if your audience is made up of novices on the Internet, don't use a Flash based banner.

Keep diligent watch over the performance of your banner

Keeping on top of how often your banner was served and the impact it has had to your web site traffic is key to present and future campaign plans. Make sure you are getting accurate results from the suppliers, because hits or clicks on your banner can sometimes suffer due to browser caching and proxy server caching. Caching simply means images and banners are stored locally so that users don't have to call them from remote locations. Once you've analysed the data, make sure you use it effectively to make improvements or do more research.

SEC proxy proposal could slash company bills (Financial Times)

US companies could save hundreds of millions of dollars under a plan by regulators to let them inform shareholders about issues for voting at annual meetings via the internet rather than by mail.

Red Zone Comments on Glass Lewis Recommendation For Shareholders to Support Red Zone's Consent (Business Wire via Yahoo! Finance)

ASHBURN, Va.----Nov. 28, 2005--Glass Lewis & Co., a leading proxy advisory service, today recommended that Six Flags' stockholders vote to support Red Zone's proposals to remove three members of the theme park operator's Board of Directors and elect Red Zone's nominees.

Hastert Disputes Comments by Kerry Made During Political Appeal (New York Times)

The back-and-forth illustrates how Representative John P. Murtha's call for a withdrawal of troops has evolved into a proxy for dueling party positions on Iraq.

The Murderous Great Game (Outlook India)

Ramankutty Maniyappan was an unfortunate victim as Pakistan continues its efforts to recover 'strategic depth' in Afghanistan, using the Taliban as a proxy, doing so within limits that do not invite US ire and reprisals, just as it continues to do so in J&K.

Benihana serves up proxy fight (BizJournals)

The battle for control of Benihana Inc. is sizzling, with founder Rocky Aoki opposite the table from the company's management and its shareholder ally BFC Financial Corp. of Fort Lauderdale.